ASK: update virginplus.ca prepaid plans copy to new Virgin Plus TOV, while maintaining all key messaging points.
All copy is lively and energetic and works to direct audience to various support channels depending on their need.
First and third elements on this section of the website support Virgin Plus’ larger campaigns for the new iPhone and Samsung launches. All copy is original, not prescribed by brand, and balance all messaging asks from Virgin Plus. Both campaigns are supported by additional website elements, digital signage for offsite advertising, print assets, and social media.
Samsung copy was called out for exceptional work by brand executives.
instagram.com/ebay
Copy uses deep-cut references and quotes to reel in fans of the show. Copy is playful and enthusiastic, leaning into eBay’s TOV and working well with social media best practices.
Paid social media support for Samsung Launch retail moment. Copy remains true to Virgin Plus TOV while also including all necessary Samsung messaging for the campaign. Copy was called out by brand executives for exceptional work.
ASK: create a full campaign (social media, onsite and offsite assets) for the large retail moment “Fourth of July.” Copy and design team ideated various ideas and I presented my idea, “red, white, and like-new,” a play on “red, white, and blue” (American flag colours) and eBay’s Certified Refurbished program condition “like-new” (which was the base of the campaign). My idea was approved and I wrote and directed copy for the entire campaign.
Stories, slide 2. Paid social media support for Samsung Launch retail moment. Copy remains true to Virgin Plus TOV while also including all necessary Samsung messaging for the campaign. Copy was called out by brand executives for exceptional work.
I had the pleasure to write all the copy on this very large landing page. This process included thinking about the UX of the page and where and how viewers will get information. The drop down and side swipe functionality when clicking on column or row headlines (to minimize the amount of copy a reader is exposed to at once and to organize the page better) was my idea. See it live by clicking here.
ASK: Create a template for eBay’s new eBay Motors enthusiast email. Templated copy elements include: subject line, preheader, hero version 2, all sub-headlines throughout email. Copy team still uses this template to this day and all copy on this example is unchanging.
Not included in portfolio: I also created the template for the handbags weekly enthusiast email.
Rapid request for a new offer/new messaging for the offer. This had to be completed, approved, and developed in a few hours.
Copy uses deep-cut references and quotes to reel in fans of the show. Copy is playful and enthusiastic, leaning into eBay’s TOV.
Featured in Den of Geek magazine.
Copy uses a unique way-in to grab attention and persuade customers to browse. This campaign went live in September and calls out to professionals and students getting back into the hardworking grind. Copy maintains eBay’s playful and energetic TOV, blending in seamlessly with surrounding copy.
Copy uses deep-cut references and quotes to reel in fans of the movie. Copy is playful and enthusiastic, leaning into eBay’s TOV.
Copy uses deep-cut references and quotes to reel in fans of the show. Copy is playful and enthusiastic, leaning into eBay’s TOV and working well with social media best practices.
ASK: write all copy for Joyful Hire, a new career coach launching her business at the height of the pandemic. Process began with a thorough interview and copy questionnaire to understand this brand’s unique positioning and TOV. Version 1 of copy was submitted for review, edits were made, and the site was launched in less than 3 weeks.
Visit joyfulhire.com to see my work live.
ASK: write all copy for Kathy Degen, a well-established osteopathic manual practitioner working out of Barrie, Ontario. Process began with a thorough interview and copy questionnaire to understand this brand’s unique positioning and TOV. Version 1 of copy was submitted for review, edits were made, and the site was launched in less than 4 weeks.
Visit kathydegen.com to see my work live.
ASK: Organic social media strategy and management for Clarity Coach, sister-brand to Ovation Speakers. I provide strategy and content ideas to the people behind the brand, which they shoot and send to me for scheduling and copywriting. Brand has stable growth and extremely high engagement with core followers. Brand exposure has increased significantly since brand launch in March 2021.
Visit @claritycoach.jan on Instagram to see my work live.
Skylar Media Group Video Script.
Storytelling, ideation, scriptwriting, and copy by Ruth Valente.
Copy uses nostalgia and whimsy to reel in Disney fans. Copy is playful and enthusiastic, leaning into eBay’s TOV.
ASK: write copy for banner that would front the eBay booth at a major watches convention. Copy remains true to eBay’s TOV, while considering tonal modulation for watches-specific assets, and includes all necessary messaging per brief in a clear and concise manner.
Copy supports brand objective to create fun and inspiring content for Virgin Plus audience. Copy is tongue-in-cheek and self-aware, per Virgin Plus TOV. See it live here.
ASK: ideate and create design and copy for St. Patrick’s Day Flash Sale, while keeping all hero messaging in the in-design copy of all assets. Playful copy that hits on brand’s core messages is in post copy, which balances the sales-driven and customer retention aspects of the campaign.
ASK: ideate and create design and copy for St. Patrick’s Day Flash Sale, while keeping all hero messaging in the in-design copy of all assets.
instagram.com/ebay
Copy is playful and enthusiastic, leaning into eBay’s TOV and working well with social media best practices.
instagram.com/ebay
Copy is playful and enthusiastic, leaning into eBay’s TOV and working well with social media best practices. Copy also works to introduce eBay’s newest shopping method—eBay Refurbished.